Farmers Market Initiative (FMI) Resources
Updated on:
A host of materials have been developed to help CalFresh eligible shoppers make the most of food and nutrition program benefits at their local farmers markets. Most materials are available in English, Spanish, and Vietnamese. They can either be downloaded and shared as digital files, downloaded and printed, or downloaded and customized with information for local market sites. See the customization instructions for more details on adapting these materials.
Please note! To download these resources, log in to an existing DropBox account or select the “Or continue to download only” option below the blue “Continue” button. Then, to download the file, locate the downwards arrow icon in the top right corner of the screen.
Get More at the Farmers Market! Campaign Guide
A guide was developed to support the implementation strategies including social marketing samples to promote the initiative. The guide explains the initiative and available resources as well as activities you can do at the market that promote the use of CalFresh benefits.
Download the FMI Campaign Guide
Flyers
The one-page flyers provide specific information about farmers market locations, dates, and times where CalFresh shoppers can use their benefits. These flyers can be customized to include details about any educational activities taking place. Distributing these flyers to partners and eligible participants at agency offices and public aid centers helps ensure easy access to vital information.
Posters
To reinforce campaign messages and guide shoppers, colorful posters highlight where to access benefits at farmers markets. These posters are intended for display at farmers markets, as well as in lobbies and other community locations.
| English/Spanish | English/Vietnamese |
|---|---|
| FMI Poster | FMI Poster |
| FMI Print Ready Poster | FMI Print Ready Poster |
Postcards
For targeted outreach, postcards can be sent directly to clients or handed out at community sites, agency offices, food banks, and food pantries. These convenient resources serve as reminders and prompts for individuals to engage with the campaign and take advantage of available benefits.
Brochures
The trifold brochures contain helpful instructions on utilizing benefits. These brochures can be distributed directly to your partners and eligible participants at implementing agency offices, public aid offices, food banks, schools, and various community sites.
| English/Spanish | English/Vietnamese |
|---|---|
| FMI Brochure | FMI Brochure |
| English | Spanish | Vietnamese |
|---|---|---|
| FMI Print Ready Brochure | FMI Print Ready Brochure | FMI Print Ready Brochure |
Social Media Posts
The customizable sample media posts can promote the campaign, generate engagement and participation, and reach a larger target audience.
